Tilney Smith & Williamson today rebrands to Evelyn Partners

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Published: 14 Jun 2022 Updated: 21 Jun 2022

Following the announcement in March that Tilney Smith & Williamson will be consolidating its brands under a new name, Evelyn Partners, the business is pleased to confirm that the rebrand has been rolled out on schedule and is live from today. All branded collateral has now been transferred, and the group’s new website is live at www.evelyn.com.

Bestinvest, the group’s online investment platform for DIY investors which recently re-launched as a hybrid digital service now offering free coaching and fixed price advice packages, is retained as a separate brand: Bestinvest by Evelyn Partners.

The new name reflects that the business is now one firm with a single purpose, which enables it to offer a broader, integrated offering to all clients. Recognising the heritage of the combined businesses, the new brand is named after Evelyn Gardens, the 1893 London address of one of the founders of the business, combined with Partners to reflect one of the firm’s core values: partnership.

Chris Woodhouse, Chief Executive of Evelyn Partners, said: “Today marks a new chapter for the business, one that celebrates the integration of our heritage businesses and reflects that we are one firm united by our purpose - to place the power of good advice into more hands. I’d like to take this opportunity to thank all our staff, clients and intermediaries who’ve given their time to provide their thoughts on our brand and those who have assisted in its development and implementation. We look forward to upholding our high standards for client service under our new name and brand identity.”




Evelyn Partners
Jason Hollands, Managing Director, Corporate Affairs                          
07768 661382

FTI Consulting LLP – PR advisors to Evelyn Partners
Laura Ewart / Katherine Bell                                               
07711 387 085 / 07976 870 961                               
laura.ewart@fticonsulting.com / katherine.bell@fticonsulting.com

About Evelyn Partners

Evelyn Partners is the UK’s leading integrated wealth management and professional services group, created following the merger of Tilney and Smith & Williamson in 2020. With £59.1 billion of assets under management (as at 31 December 2023), we are one of the largest UK wealth managers ranked by client assets and the seventh largest accountancy firm by ranked by Group fee income (source: Accountancy Age 50+50 rankings, 2023).

We have a network of offices in 30 towns and cities across the UK, the Republic of Ireland and the Channel Islands. Through our operating companies, we offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities, and businesses.

Our purpose is to ‘place the power of good advice into more hands’, and we are uniquely well-placed to support clients with both their personal financial affairs and their business interests. Our personal wealth management services include financial planning, investment management, personal tax advice and, through Bestinvest, we have a multi award-winning online investment service for self-directed investors. For businesses, our wide range of services includes assurance and accounting, business tax advice, employee benefits, forensics

For further information please visit: www.evelyn.com


By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. This briefing does not constitute advice nor a recommendation relating to the acquisition or disposal of investments. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. 

Issued by the Evelyn Partners group of companies (the “Group”) which comprises Evelyn Partners Limited and any subsidiary of Evelyn Partners Limited from time to time. Further details about the Group are available at: https://www.evelyn.com/legal-compliance-regulatory/registered-details