Brecon Beacons Holiday Cottages

Smith & Williamson advises on the sale of Brecon Beacons Holiday Cottages

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Published: 09 Nov 2020 Updated: 13 Apr 2022

Smith & Williamson advises on the sale of Brecon Beacons Holiday Cottages

The corporate finance team of Smith & Williamson has advised on the sale of Brecon Beacons Holiday Cottages to The Travel Chapter Group.

Founded over 40 years ago as a small family-run business, Brecon Beacons Holiday Cottages now showcases a collection of over 300 properties in and around the breathtaking natural beauty of the Brecon Beacons National Park and is one of the largest self-catering cottage providers in the Brecon Beacons.

The Travel Chapter Group, based in Bideford in North Devon, is one of the leading UK holiday letting agencies with a quality collection of holiday home across the UK. Brecon Beacons Holiday Cottages will become its core brand within the region and will benefit from added marketing exposure and reach across a number of sites within The Travel Chapter network, which receives over 30 million visits a year and includes the flagship brand,

The Smith & Williamson team was led by Martyn Fraser and Paul Stagg.

Elizabeth Daniel, founder of Brecon Beacons Holiday Cottages, commented “I am immensely proud of the part we have played in promoting the Brecon Beacons National Park over the past four decades and I am delighted that The Travel Chapter Group are going to build on this. The Smith & Williamson team came highly recommended to me and immediately proved to be a great choice. They were crucial in helping me select the right partner to take the business forward for the benefit of our staff, owners and customers. I really cannot thank them highly enough for their unwavering and tremendous support, advice, reassurance and “hand-holding” throughout this transaction; most certainly the most turbulent and uncertain time in the tourism industry”.

Martyn Fraser, partner at Smith & Williamson in Bristol, commented “This is the latest in a series of transactions we have assisted with as the sector continues to experience rapid consolidation. The UK holiday cottage market is going to see growing demand in the coming years and this transaction will ensure property owners in the national park benefit from that. Retaining the local team and services that owners and customers value was crucial to Elizabeth and I am delighted we were able to structure a transaction to achieve that”.

Legal advice to Brecon Beacons Holiday Cottages was provided by Simon Hore of Thrings LLP.

For further information please contact:

Martyn Fraser
T: +44 (0)117 376 2062

By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. This briefing does not constitute advice nor a recommendation relating to the acquisition or disposal of investments. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. Details correct at time of writing.

Smith & Williamson Corporate Finance Limited
Authorised and regulated by the Financial Conduct Authority. A member of Oaklins International Inc. Smith & Williamson Corporate Finance Limited t/a Oaklins Smith & Williamson is an independent firm which offers financial advisory services. It is a member of Oaklins International Inc., which comprises a number of firms around the world which are all separately constituted and regulated according to their local laws. Oaklins is a trade name owned by Oaklins Swiss Verein and licensed to Oaklins International Inc. They do not provide any financial advisory services themselves. Please refer to for legal notices. Oaklins Smith & Williamson is part of the Tilney Smith & Williamson group.


This article was previously published on Smith & Williamson prior to the launch of Evelyn Partners.