Greenyard has sold its subsidiary Greenyard Flowers UK to Yellow Holdings Ltd

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Published: 06 Dec 2019 Updated: 13 Apr 2022

Greenyard has sold its subsidiary Greenyard Flowers UK to Yellow Holdings Ltd

Greenyard Flowers UK is the world’s largest supplier of daffodil flowers. Its strong market position is the result of a powerful fully vertically integrated company model, that ranges from the selection of the best genetics to supplying packed products to retailers. In addition to daffodils, of which of which the company has developed more than 2,000 varieties, Greenyard Flowers also grows summer flowers such as peonies, agapanthus, nerines, brodiaea and dahlias.

Yellow Holdings is a holding company owned by Pebble Group, the management of Greenyard Flowers UK and other financial sponsors, and specifically incorporated for the acquisition of Greenyard Flowers UK.

Greenyard was established in 1987 by Hein Deprez and has since grown into one of the largest suppliers of fruit, vegetables, flowers and plants in the world. Today, the company is still a family-owned business that is publicly traded and listed on Euronext Brussels.

Oaklins' team in Belgium advised the seller in this transaction, supported by the Oaklins team in the Netherlands, who contributed sector specific knowledge, and Oaklins Smith & Williamson, who supported with origination and prospective buyers.

Yannick Peeters, Strategy Director of Greenyard added: “We chose Oaklins for its reputation in the Horticulture industry. The seamless collaboration between Oaklins’ teams in Belgium, The Netherlands and UK were instrumental for the desired result for Greenyard.”

For further information please contact:

Brian Livingston
T: 020 7131 4914

Stuart Goodman
T: 020 7131 4999

By necessity, this briefing can only provide a short overview and it is essential to seek professional advice before applying the contents of this article. No responsibility can be taken for any loss arising from action taken or refrained from on the basis of this publication. Details correct at time of writing.

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This article was previously published on Smith & Williamson prior to the launch of Evelyn Partners.