The fund underdogs who are taking on the big beasts of the investment world’s premier league (1)

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Julia Grimes
Published: 11 May 2016 Updated: 28 Jan 2017

It’s a quintessentially British trait to love an underdog and in recent days it has been the success of Leicester City Football Club in winning the Premier League that has captivated the nation and prompted a wave of admiration, with the plucky club triumphant this season over enormously wealthy super clubs such as Arsenal, Chelsea, Liverpool, Manchester United and Manchester City each of which have become global brands and are estimated to be in the top ten wealthiest football clubs on the planet.

In the world of investment funds it is no different, with the IA UK Equity Income sector, widely regarded as the “premiership division” of stock market investment funds, dominated by some Big Beasts in the shape of Woodford Equity Income (£8.72 bn), Artemis Income (£6.58 bn) and Threadneedle UK Equity Income (£3.22 bn) which combined account for 34% of total assets in a £55 billion sector comprising 84 funds. While these funds are each managed by talented player-managers who have delivered great long term returns for their loyal fan clubs, Tilney Bestinvest has gone in search for the sector’s equivalents of “Leicester City”, i.e. smaller funds from lesser known houses that may not have big marketing budgets or be household names but whose performance numbers have nevertheless been impressive.

Jason Hollands, Managing Director of Tilney Bestinvest, has identified three underdogs challengers that could take the premiership title from the Big Beasts of the UK Equity Income sector:

1. Ardevora UK Income

“Ardevora is a small fund management boutique founded by former Liontrust fund managers Jeremy Lang and William Pattinson in 2010. Their investment approach draws heavily on psychology in the search for stocks to own and to identify those to avoid. They argue that company management teams are prone to excessive ego-driven risk taking, so unusually they don’t meet company managers in person and focus instead on analysis of balance sheets and cash flow statements, avoiding stocks where management team behaviour looks risky and shows signs of hubris. They also think shareholders tend to over-react to short term news, so look for companies which may be subject to high levels of anxiety which have pushed their valuations too low. Another bias they focus on is the over-confidence of investment analysts in their ability to forecast accurately, which can mean they are slow to recognise when they have got things wrong, so the Ardevora team looks for growth companies with the capacity to positively surprise. The Ardevora UK Income fund pursues a fairly concentrated approach, currently holding just 39 shares in large and mid-sized companies. At £214 million it remains a relative minnow despite outperforming the FTSE All Share Index over the five years to the end of April 2016.”

2. Evenlode Income

“The Evenlode Income fund, like the sector behemoth Woodford Equity Income fund, is managed from leafy Oxfordshire rather than the City of London. The fund is run from Chipping Norton by Hugh Yarrow, a former fund manager at Rathbones, and Ben Peters under the auspices of Wise Investments, a firm founded by Hugh’s father Tony Yarrow in 1992. The approach on the fund is to invest in a concentrated portfolio of around 30 “cash compounders”, quality businesses that are able to generate high returns on capital and with strong free cash-flow, without the need for debt. These are typically large and mid-sized UK-listed companies, that currently include the likes of Unilever, Diageo and GlaxoSmithKline. Although the fund invests at least 80% in UK listed companies, it also includes some US holdings such as Microsoft, Procter & Gamble and Johnson & Johnson. This £399 million fund has been a very consistent performer, beating the FTSE All Share Index in each of the last five years on the trot. In our view it deserves to be a lot bigger than it currently is and should be very scalable given the focus on larger companies.”

3. Unicorn UK Income

“Unicorn Asset Management is a small boutique, focused exclusively on UK equities and with a particularly strong pedigree in smaller company investment. While most UK equity income funds invest primarily in larger companies, the Unicorn UK Income fund is biased primarily towards smaller companies, but also has mid-cap exposure, so can help diversify an existing portfolio of more traditional large-cap skewed UK equity income funds. The £689 million fund, which is managed by Fraser Mackersie and Simon Moon, invests in a portfolio of 50 companies picked from a universe that has been screened across a range of criteria. Top holdings includes BBA Aviation which provides refuelling and ground handling services to private, business and commercial aircrafts at locations across the globe; brewer and pub operator Marston’s, the world’s largest brewer of cask ale and Secure Trust Bank. In our view a fund like this will have natural capacity constraints because of the smaller companies focus, so this is the sort of fund we expect will one day ‘soft close’ to new investors. The fund has beaten the FTSE All Share Index over the last five years with lower volatility than the index.”

Hollands concluded: “It can be really difficult for small fund groups to get on the radar of UK retail investors, as they don’t have access to big marketing budgets, may not be available on the full range of platforms and many financial advisers now use multi-asset funds as their core investment solutions which means there is a narrower number of fund selectors out there determining where cash goes. Yet some of the best returns can potentially be enjoyed when a fund is smaller in size as managers have greater flexibility and rely on their performance numbers to do the talking for them. In my view Ardevora UK Income, Evenlode Income and Unicorn UK Income deserve much greater attention as funds with excellent track records and clearly articulated approaches to investment but which together represent just 2.5% of the assets in their sector.”

Press contacts:

Jason Hollands
0207 189 9919 / 07768 661382

Gillian Kyle
0203 818 6846 / 07989 650 604

Important information

The value of investments, and the income derived from them, can go down as well as up and you can get back less than you originally invested. This press release does not constitute personal advice. If you are in doubt as to the suitability of an investment please contact one of our advisers. Past performance is not a guide to future performance.

Funds may carry different levels of risk depending on the industry sector(s) in which they invest. You should ensure that you understand the nature of any fund before you invest in it.


This release was previously published on Tilney Smith & Williamson prior to the launch of Evelyn Partners.